Throwback: The Brilliant Ad Idea that Made Nigerian Guy Scoop Student Of The Year

Olawale Smart 10:43 PM
winner of Lutzer student of the year
Ifeanyi Arthur Mazi

Being a Nigerian myself, I was so joyous when I learnt that a guy from my fatherland, Ifeanyi Arthur Mazi scooped the prestigious Lürzer's Archive "Student Of the Year Award" alongside his partner, Meri Giorgobiani for an ad they both worked on tagged "Reborn".


The ad was created at Miami Ad School, Hamburg, under the tutelage of Niklas Frings-Rupp.

While giving kudos to the brilliant idea, one of the jury members, Asif Amin of BlackSheep.Works said: "The idea is simple yet brilliantly executed. What better treatment can one dead tired person get than a rejuvenating massage that will make him/her feel alive and kicking. The person getting the massage looking through the breathing hole of the masseuse’s bed appears as if being delivered normally in a labour room. The translation of the insight into a stunning visual idea like this made me feel: "Damn, I should have come up with this!"

 Below is the AD, the brilliant guy and his partner worked on.




Lutzer student of the year ad winner
The Reborn Ad
 



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Olawale Smart

Posted by: Olawale Smart

Olawale Smart is an adventurous penultimate student of Olabisi Onabanjo University. After my secondary education, I found myself in the mass communication department after I couldn't meet the cut-off requirements to study LAW. During my freshman year, I determined to be a success in the field. I fell in love with journalism and was becoming the best writer on campus. During my third year in the university, I was exposed to advertising and public relation, upon proper perusal on what both courses present. I fell in love with Advertising because it encouraged my creativity However, I still didn't know much about advertising, so during my industrial training period, I had six weeks and I thought I could learn from an advert agency. But what will I do, when the entire agency I contacted simply rejected? With Advertmatters, I intent to create a trusted digital hub for best of information on Advertising industry and to make money --A decision I made after I calculated I needed millions to complete Masters in Copywriting at Miami Ad School Germany. What made the decision making easier was that I believe I will get more exposed to the advertising scene.

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