5 Popular Advertising Agencies In Nigeria And Their Biggest Clients.

Olawale Smart 6:41 PM
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Talking of what matters in the advertising industry today, 5 popular Advertising Agencies in Nigeria should find a place for itself in the shell. This is my first blog post. I caught myself arguing within me about what to put up first. Some of the suggestion that came to my mind was to
discuss the history of Advertising in the World; another was to write about our Advertising Idols.

However, I have decided to pay homage to my Fatherland, Nigeria. I, therefore, will write on the 5 popular Advertising Agencies in the Country.
Lagos State, arguably one of the best cities in Nigeria breeds these agencies. These agencies are responsible for most of the commercials and jingles of telecommunication giants in Nigeria.
Below is the list of the top 5:

1) X3M Ideas: Don’t call “X-3-M”, it’s pronounced “EXTREME IDEAS”.


X3M ideas is arguably one of the best Agency you can get out there in Nigeria. The Agency was an invention of Steve Babaeko, a veteran Advertising Practitioner. According to Thenet.ng, the agency started in August 2012. At Lagos Advertising Ideas Festival (LAIF) that took place on the 10th of December, 2017, the agency reportedly carted away 20 silverware for some of their best jobs. 
X3M ideas clienteles includes; the Dangote group, DSTV, Absolut e.t.c. 

2) Noah's Ark: Noah's Ark Communication are creative gems. If you have seen the Advert campaign "Data Is Life" its running for Airtel featuring Nollywood star, Iya Rainbow I'm sure you will join me in beating your chest for their creative prowess. The agency will be 11 by April this year, yet the Lanre Adisa's led advertising agency is still bouncing in the industry. Airtel, Hypo,

3) Leo Burnett: Having recently won the multiagency pitch contest that saw them drag the Nigeria Breweries BTL account to themselves, Leo Burnett Lagos has shown that the international company of the late American Advertising practitioner, Leo-Burnett can be a success story like every of the agency's established 85 offices in 69 countries. Heritage bank's spoken word commercial was a product of Leo Burnett's creative thinking.

4)  SO&U; The Home Of Creative work, as it is called. 

5) Insight Publicis: Have you watched the "Naija All the way" commercial? It went viral during the 2018 world cup campaign. In the campaign, Nigerian celebrities and some footballers played a cameo role to raise the bar for Pepsi. It was a catchy one. Guess what? Team Insight Publicis packaged and delivered it.They are worthy of making this list.
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Olawale Smart

Posted by: Olawale Smart

Olawale Smart is an adventurous penultimate student of Olabisi Onabanjo University. After my secondary education, I found myself in the mass communication department after I couldn't meet the cut-off requirements to study LAW. During my freshman year, I determined to be a success in the field. I fell in love with journalism and was becoming the best writer on campus. During my third year in the university, I was exposed to advertising and public relation, upon proper perusal on what both courses present. I fell in love with Advertising because it encouraged my creativity However, I still didn't know much about advertising, so during my industrial training period, I had six weeks and I thought I could learn from an advert agency. But what will I do, when the entire agency I contacted simply rejected? With Advertmatters, I intent to create a trusted digital hub for best of information on Advertising industry and to make money --A decision I made after I calculated I needed millions to complete Masters in Copywriting at Miami Ad School Germany. What made the decision making easier was that I believe I will get more exposed to the advertising scene.

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